The Owner’s Playbook, Unfiltered
Real talk on what worked, what failed, and how they kept growing profitably while protecting their time and energy. We’ll kick off with a lightning round across topics such as pricing and profitability, hiring and retention, operations and systems, client boundaries, sales and marketing that worked, and how the founder role evolves, then we’ll open it up for a candid Q and A.
Ginger Swift is a nationally respected leader in the in-home placement industry, bringing over three decades of expertise to families, nannies, and agency professionals across the country. As the founder of ABC Nannies & Domestics, Inc, Ginger—alongside her business partner—has built one of the nation’s most recognized agencies, celebrated for its unwavering integrity, exceptional client service, and consistent growth. Her dedication to elevating industry standards is evident through her longstanding involvement with both APNA and INA, where she served X years on the INA Board and 13 years on the APNA Board, holding key roles such as President, Secretary, Membership Co-Chair, and Conference Co-Chair. Ginger is a sought-after speaker, mentor, and educator, frequently sharing her insights at conferences and industry events. Her commitment to professional development and advocacy continues to shape the nanny and household staffing field, inspiring others to pursue excellence and ethical practices.