How Small Agencies Can Win with SEO & Content Strategy
Search engine optimization and content creation are essential for attracting new families and candidates—but for many small agencies, these tasks can quickly feel overwhelming or get pushed aside when day-to-day demands take priority. This workshop is designed to simplify the process and help you build an effective SEO and content strategy that works without requiring a large marketing budget. Drawing from real experience growing an agency with minimal resources, this session will break down what truly matters in organic search and how small steps can lead to meaningful visibility. You’ll learn how to create a practical, sustainable roadmap for improving your search rankings, developing content that resonates, and getting your agency found by the right prospective clients. But visibility is only half the journey. Once someone lands on your website, you also need them to convert. We’ll walk through a combined SEO, content, and conversion-optimization plan with clear examples and actionable insights. You’ll leave with a solid, easy-to-implement strategy to boost your organic presence and turn website visitors into clients.
Karen Kysar started The First Milestones, a placement agency in Fort Worth, in 2020. Since then, the agency has grown organically through word-of-mouth and from a strong online presence that consistently ranks against other local, larger agencies. Prior to starting TFM, Karen was a Consumer Experience Strategist at a digital marketing agency and has extensive experience in SEO, Conversion Rate Optimization, and Content Strategy. She uses her digital marketing experience to continue to grow her agency and to help other small businesses increase their online presence without resorting to paid search.