The Owner’s Playbook, Unfiltered
Real talk on what worked, what failed, and how they kept growing profitably while protecting their time and energy. We’ll kickoff with a lightning round across topics such as pricing and profitability, hiring and retention, operations and systems, client boundaries, sales and marketing that worked, and how the founder role evolves, then we’ll open it up for a candid Q and A.
Sharon Graff (Miami) is the founder of TLC Family Care and a pioneer in the nanny and household staffing industry. Since launching TLC in 1985, she has dedicated her career to helping families find safe, reliable care while creating meaningful career opportunities for nannies. Named Young Entrepreneur of Missouri in 1990, Sharon has been a regular presenter for APNA and INA, leading the “New Agency Workshop” and mentoring agencies on developing successful temporary services. A former Board Member of the International Nanny Association for 17 years, she helped establish the first U.S. standards for nanny agencies and employment practices. Under her leadership, TLC has earned national recognition, including APNA Agency of the Year (2022) and the APNA Innovation Award (2017). Today, Sharon continues to drive TLC’s growth and excellence alongside her sister and business partner, Stephanie Graff, ensuring families and caregivers receive unmatched support and service.