Beks Houston is a devoted mum of two and a seasoned marketing professional, boasting nearly thirty years of experience in the field.
Since 1997, Beks has been immersed in the marketing world, accumulating a wealth of expertise. As a fully qualified marketer, she’s also honoured to be recognised as a Chartered Marketer by the esteemed Chartered Institute of Marketing.
In 2018, Beks took a brave step and launched Smash Marketing, a company focused on offering top-notch digital marketing solutions. With a strong passion for sustainability, Beks ensures that Smash Marketing employs eco-friendly practices, aligning her work with her personal dedication as an eco-warrior.
At Smash Marketing, Beks and her talented team handle all aspects of digital marketing, including SEO, Google Ads, social media marketing, and email marketing. With a keen eye on excellence and client satisfaction, Beks is always on the lookout for innovative strategies to deliver outstanding results.
Driven by the desire to make a positive impact, Beks Houston continues to expand her marketing prowess, ensuring that Smash Marketing remains a leader in the industry by consistently providing cutting-edge solutions to their clients.
Workshop: Grow Your Business With Digital Marketing
During this session, we will cover the following key topics:
Understanding Digital Marketing:
• What digital marketing is and why it’s important for your business
• The different components of digital marketing
Building a Strong Online Presence:
• Creating an effective website
• Crafting engaging content for your audience
Optimising for Search Engines (SEO):
• Basic SEO strategies to improve your website’s visibility
• Using keywords to attract potential clients
Social Media Marketing:
• Choosing the right social media platforms
• Creating and scheduling engaging posts
Email Marketing:
• Building and managing an email list
• Crafting effective email campaigns to stay connected with parents
Online Advertising:
• Introduction to Google Ads and social media advertising
• Setting a budget and targeting the right audience
Analysing Your Results:
• Tracking your marketing efforts
• Using analytics to refine your strategies and achieve better results